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  How to Make Your Cover Letter a Perfect Fit for Any Opening
by Jessica Holbrook Hernandez - Mar, 2011
Let’s face it, a blanket cover letter just isn’t going to cut it these days. So how can you make the best use of your time while maximizing your results? Here are a few simple steps to customizing your cover letters. (And if you don’t think you SHOULD customize your cover letter for each application you submit, then we have bigger problems than I thought …) A MEMORABLE OPENER Here’s a mistake I see more and more job s...
 
  LinkedIn Profiles and Your Executive Resume – What’s the Difference?
by Laura Smith-Proulx - Mar, 2011
There’s no doubt about it: LinkedIn is one of the greatest job search tools available today. Not only can you “advertise” your availability and display career endorsements, but being viewable on LinkedIn is a boon to executive recruiters that may need your skills. However, building an effective online profile is something few people address in detail. You may spend hours preparing your resume, only to be confused about whic...
 
  Struggling to Write Your Executive Resume? Try These Branding Tips
by Laura Smith-Proulx - Mar, 2011
If your idea of writing an executive resume is trying to list all your tasks and group them under each job title, you’re in for quite a surprise. The information that actually makes employers want to call you is quite different than just the descriptions of your previous jobs, as it involves creating a personal brand message with a clear, unmistakable promise of leadership value. In this market, your job search is almost...
 
  Why Branding Your Resume Produces a High ROI
by Jessica Holbrook Hernandez - Mar, 2011
It has been no secret in advertising and marketing for some time now that you need to know your target audience. And it really isn’t any different in a job search. You need to know who you audience is, what their needs are, and how to communicate the benefits of what you offer. Last autumn I jumped head first into a huge conversion rate optimization project. I was doing hours of research and work to figure out everything...
 
  Be You-Nique: Resume Writing “Rules” to Break
by Jacqui Barrett-Poindexter - Feb, 2011
As a member of Career Collective, and in collaboration with my friend and co-coordinator, Miriam Salpeter, I am happy to announce this month’s topic: Job-hunting “Rules” to Break / Outdated Job-Search Beliefs. Please visit other blog posts on this subject, linked at the end of this post on Wednesday. For those on Twitter, we invite you to follow the hashtag, #CareerCollective. Relax, and You Can Rule the Road This subjec...
 
  Keywords: The Good, The Bad, and The Overused
by Cathy Eng - Feb, 2011
One of today's major buzzwords is "keywords" and even though the English language contains thousands of usable keywords, many are getting used way more than they should in resumes. The secret to keywords is to be as specific as possible, using words that set you apart from the competition rather than put you in a class with them. Here are some of those keywords I would classify as good, bad, and overused. Good: These keywor...
 
  College Leaders Face A Paradigm Shift
by Bob Roth - Feb, 2011
College Presidents and Board Members are starting to respond to the employment needs and expectations of their students and the parents of those students. Students want to graduate with a good job, one that has career potential. Parents want their large financial investments to pay off. Now, after many years, progressive and concerned college leaders are actively looking for ways to improve the employment success of...
 
  How Many Bullets Are Too Many & Other Common Job History Questions
by Cathy Eng - Feb, 2011
For most professionals, your job history (commonly listed as Professional or Work Experience) is where hiring managers find a lot of your value. This is where you detail in a reverse-chronological order what you did, for whom, where, and for how long. Though there are many ways to write a job history, there are some tried and true methods for making it clear, concise, and interesting - essentials for getting noticed by a hirin...
 
  How to find a job — stop competing and start excelling
by Miriam Salpeter - Feb, 2011
Everyone wants to know the job search rules. How long should my resume be? What should my cover letter say? When is the right time to follow up? How do I introduce myself in a networking setting? Do I list “job seeker” in my LinkedIn heading? Should I use Twitter? How often should I tweet? The list goes on and on. The short answer I tell all of my clients? “There’s no one *right* way to approach a job search.” It’s...
 
  Is a Results Oriented Résumé Obsolete?
by Debra Wheatman - Jan, 2011
Q. I wanted to ask a quick question. I came across an article that was posted via LinkedIn, which contradicted some of the things you recently taught us at a webinar I attended. The author of the article said to keep the font size no smaller than 11 pt and also mentioned that a results oriented résumé with lots of action verbs is useless. R.T., Phoenix, AZ Dear R.T. A. Thank you for your excellent question R.T. and fo...
 
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