• Client commitment will be dedicated to one client, Unilever
• The role will be tasked with crafting a performance measurement & analytics culture, which will involve everything from strategic measurement frameworks, monthly and ad-hoc analytics/reporting deliverables, scenario planning, and communications with internal teams, client stakeholders and external partners.
• The candidate will possess a unique set of analytical, technical, and communication skills, as they are responsible for clearly articulating the detail behind the approaches used, the findings, and the strategy implications. They must be able to not only analyze and understand the right optimization decisions to make for Unilever brands and categories, but also translate needs to our Data Operations & Tech team to ensure the infrastructure & implementation of our data is sound.

• Opportunity to guide the continuous evolution of Mindshare's Data Strategy & Analytics service offerings, specifically in a quickly growing function
• Fuses measurement & analytics with strategic performance marketing practices, business outcomes
• Bridges the gap between core data governance & implementation with planning and investment
• Connects traditional Brand building with converting demand and driving sales

• Mindshare advocates career growth. We will explore growth opportunities with you across the Mindshare network, and GroupM/ WPP network as your career extends
• Exposure both within the Mindshare/GroupM network and the larger media industry. There is high-level engagement from some of the biggest players in the field like Google, Adobe, Facebook, Amazon, Walmart, and so many more to help us excel on behalf of our clients.

• Analyze and present performance reports/optimization opportunities including ROI model monthly outputs, trends, deep dives etc; forecasts & scenario planning; micro KPI optimization (e.g. Google Analytics, MikMak, Social Influencer Engagement, Creative deep dives, etc) [*note - beginning and EOY LOMs will have more lean in from E2E strategist given connectivity]
• Develop and own KPI mapping documents by brand x campaign (in collaboration with E2E strategist) to ensure 'create' and 'convert' demand KPIs (macro and micro) are aligned according to campaign performance objectives
• Maintain outcomes framework for BU/category to ensure all analysis being done is tying back and pacing towards core brand power, ROI/revenue, and Commerce KPI goals (ensure working with Commerce Analytics specialist lead[s] to integrate into broader performance reads)
• Integrate topline Commerce reporting from Tier 1 retailers into Monthly LOMs and reporting, ensure this person is the expert in high level integration of all create and convert demand channel analysis (e.g. National, Tier 1 Commerce, Trad Search)
• Meet regularly with relevant JBP measurement leads & measurement vendors in market to provide proper POV and support for client/brand teams (e.g. Meta, Amazon, NBC but also measurement vendors such as Measured, Rockerbox)
• Work directly with partners (JBP, Networks, Retailers) to share out Quarterly indexed ROI numbers and work with them (in collaboration with planning/investment/E2E) on optimization
• Lead test-and-learn design along with DMMC and internal E2E strategists and planning/activation leads. Performance Analytics lead should be driving the KPI setting, benchmarking and design overall, ensuring the strategists feedback on tie back to comms/activation approach
• Lead connection with restructured 'Data Tech' team to ensure UTMs, naming convention, API and data management all delivering on upstream needs (*note - not hands on keyboard but ensuring that client/analyst needs are heard and implemented properly)
• Develop media optimization and strategy recommendations to deliver on brand/ecommerce goals, inclusive of recommended channels (ecomm/OMNI and reach-based media), directional allocation of investments, and any associated tactical considerations in order to deliver on retail-specific objectives. E2E strategist responsible for the tactical strategy, comms, journey and audience approach but the data and learnings driving that should come from performance analyst
• Collaborate with E2E strategist on audience development (throughout the funnel), maximizing 1st party data usage, and partner level allocations (through forecasting work, analysis and recommendation)
• Project manage the details ensuring work is organized, communicated to the right parties, deadlines are achieved by driving process steps forward, and meetings are set up as needed

• Works with other Performance Analyst leads internally to ensure P1 connectivity. All Performance Analyst Directors to craft, on specified cadence, P1 learnings and best practices across all macro and micro KPIs (e.g. Quarterly P1 reads in the P1 Media Statuses)
• Performance Analyst BU leads to also drive P1 efforts as main project managers/feed in of data, such as Project Propeller/PMO, Influencer deep dives cross-BU, P1 creative analysis/modular analysis, ad-hoc requests

• Embody an intellectual curiosity around what data means by putting it into context of the client's business and focusing on asking the next question.
• Analytical thinker knowledgeable in the online/offline digital ecosystem
• Strong knowledge to expert in core data governance practices (e.g. best practices around naming conventions, databasing, data quality/QA, etc)
• Familiarity with tech infrastructure (e.g. API & data management through Adverity, KNIME/Alteryx, SQL querying, etc)
• Ability to leverage disparate data sets and translate into cohesive performance optimization story, data harmonization and goal pacing (towards key business objectives and outcomes)
• Minimum of 5-7 years' Analytics and/or DTC/Commerce integrated activation and Data Ops & Tech, preferred with client facing exposure
• Strong knowledge to expert with analytics platforms and solutions (e.g., MMM, sufficiency modeling, Machine Learning/AI)
• Experience and training in strategy and analytics platforms (e.g., Google Analytics, Facebook Blueprint, Amazon DSP campaigns certification, or equivalent qualifications)
• Experience in marketing/brand strategy, media/digital strategy and ad tech/mar tech/Commerce knowledge
• Managed medium-sized teams and prioritize competing projects and deliverables
• Microsoft Office: Excel, Word, PowerPoint

The base salary for this position at the time of this posting may range from $100,000 to $230,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit for more details.