MARKETING MANAGER
New York, NY 
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Posted 1 month ago
Job Description
Primary Wave Music is the leading independent publisher of iconic and legendary music in the world. The company is home to some of the most iconic songwriters, artists, and record labels across the history of recorded music including Bob Marley, Prince, Stevie Nicks, James Brown, The Doors, Frankie Valli & the Four Seasons, Smokey Robinson, Whitney Houston, Bing Crosby, Luther Vandross, Olivia Newton-John, and many more. The songs represented by Primary Wave include over 800 Top 10 singles, and over 400 #1 hits. Throughout the company's 16-year existence, Primary Wave Music has embraced an entrepreneurial spirit, offering, and executing proactive one-of-a-kind ideas, unique services, and marketing campaigns for our artists. Primary Wave has earned a stellar reputation for being forward thinking and re-introducing classic artists and their music into the modern marketplace as well as nurturing young talent to become legends themselves. This success is based upon our team of seasoned and creative executives collaboratively working together closely with our artists as partners. As a company, we strive for excellence in the pursuit of iconic artists and catalogs that not only reflect great artistry, but impact and influence culture.

Job Description:
Primary Wave seeks a Marketing Manager to help market its rapidly growing portfolio of iconic music rights.  The Marketing Manager will be tasked with quarterbacking all marketing strategy and execution for an assigned roster of artists/catalogues.  She/he will act as primary liaison between Primary Wave and the corresponding catalogue partners (artist, writer, manager, e
state). Additionally, and perhaps most importantly, she/he will be individually responsible for generating innovative and profitable marketing opportunities including, but not limited to: 

- Develop Marketing Strategies & Execute Plans
- Brand collaborations & partnerships
- Development of original music-centric media content
- Catalogue A&R exploitation (securing impactful covers, interpolations, sample uses, etc.)
 
The Marketing Manager will also be responsible for gathering, organizing, and disseminating all appropriate catalogue assets and information internally, assuring that Primary Wave’s Digital Marketing, Music Synchronization and brand teams are consistently up to speed.  The Project Manager will also help with the creation of relevant marketing tools including pitch decks, one-sheets, and visual sizzle reels.

Experience and Skills:

The ideal candidate will have:
-3+ years' experience in the music industry
-Detail oriented and highly organized (this is critical)

- Network of meaningful relationships in the brand and agency community.
- Creative vision and fearless appetite for marketing innovation.
- Familiarity with the nuances of music IP management.
- Experience speaking directly to artists, songwriters, artist managers.  
- Strong organizational and analytical skills
-Strong time-management 

- Creative vision and fearless appetite for marketing innovation.

Benefits:
We offer exceptional benefits, to our employees. In addition to a competitive salary, we offer and an excellent career path. We provide one of the best available benefit programs for small businesses, including a healthcare plan, 401(k), long-term and short-term disability, holidays, life insurance, hybrid work schedule, and vacation.

We work to maintain the best possible environment for our employees, where people can learn and grow with the company. We strive to provide a collaborative, creative environment where each person feels encouraged to contribute to our processes, decisions, planning and culture.

To Apply:
To respond to this great opportunity, please click on the link to complete an application and submit your resume.

Individuals can perform essential job functions with or without reasonable accommodation.

 


 
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

 

Job Summary
Employment Term and Type
Regular, Full Time
Salary and Benefits
$60,000 to $75,000 p/yr
Required Education
High School or Equivalent
Required Experience
3+ years
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