CHEERS! Founded in 1981, Deutsch Family Wine and Spirits markets quality wines produced by prestigious families from major wine regions of the world. With our headquarters in Stamford, CT, DFWS is the 4th largest wine company with one of the fastest growing spirits portfolios. With our family values and unique culture, DFWS was recognized as one of the Top Workplaces in the U.S. in 2022 and 2023.

Deutsch Family Wine & Spirits is currently seeking a Trade Advocacy Manager

Reporting to the SVP, Commercial Marketing, the Trade Advocacy Manager will educate sales teams by sharing their depth of knowledge in the spirits category, inspire our distributor partners with the story of our portfolio, and build relationships and network with key stakeholders on premise.

Will form relationships with key accounts and distributor managers and salespeople. This role will work collaboratively with sales as point of contact in the most influential on-premise accounts, conducting education, driving menu placements, and activating tastings in a key focus market. In addition to these Ambassador responsibilities, this role also manages a team of four Regional Portfolio Brand Ambassadors as direct reports, providing guidance and coaching to ensure KPIs are met and budgets are managed effectively. The expected split of time is 75% in-market work, and 25% of the time will be spent actively managing and directing his or her direct reports.

Qualifications:

• Solid understanding of spirits categories: production, trends and cocktails/mixology
• Excellent written and verbal communication skills, including writing and delivering presentations
• Must have exceptional follow-up
• Deadline oriented self-starter who holds self to high standard of work quality
• Ability to interface with the distributor network
• Strong influencing and partnering skills
• Social media savvy
• Strong track record of successful budget management

Responsibilities:

IN MARKET WORK: 75%

• Trade Outreach & Engagement (65%)
  • Grow relationships and distribution in core set of influential on- and off-premise accounts (per target account list)
  • Provide support to key distributor salespeople and managers
  • Secure menu placements in targeted accounts
  • Program influential on-premise accounts
  • Conduct in-store sampling events
• Trade Education and Events (10%)
  • Serve as product knowledge expert for DFWS Spirits
    • Communicate features and benefits
    • Communicate heritage and equity of the brand
  • Educate trade, and distributor/broker partners on benefits of DFWS Spirits
  • Support sales division teams at distributor meetings and events
  • Support trade and consumer shows as required
  • Assist in planning and execution of national events

MANAGEMENT OF DIRECT REPORTS: 25%

• Conducts weekly status meetings with direct reports
• Maintains master calendar/schedule for all Ambassadors
• Consolidates KPIs across direct reports and provides monthly updates on progress to VP spirits
• Tracks T&E for Ambassador team, ensuring it is on budget and managed effectively
• Helps resolve competing priorities between markets as required
• Develops team KPIs annually
• Ensures completion of collaborative targeted account lists each fiscal
• Decision maker for whiskey event participation with input from the Ambassadors

We Value Diversity

At DFWS, we believe that our differences are our strengths. We embrace and celebrate the diversity of our team members, our customers, and our communities. We strive to create a work environment that fosters inclusion, respect, and collaboration. We are constantly learning and growing from our diverse perspectives and experiences. Inclusion and diversity are not just goals for us, but the core of all we do. We welcome and consider applications from all qualified candidates as we foster a culture of inclusion that provides fair and equal opportunities for all. Deutsch Family Wine & Spirits is an Equal Opportunity Employer

About Deutsch Family Wine & Spirits

Initially called W.J. Deutsch & Sons Ltd., the company was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. In 2009, it announced the expansion of the award-winning company to include a Spirits Portfolio. Today the company is renowned for its brand-building prowess and its ability to meet the needs of the modern consumer. Bill's son Peter Deutsch is CEO; thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirits industry.

The portfolio includes award-winning wines from Australia: [ yellow tail ], [ yellow tail ] Pure Bright; California: Force & Grace, Girard Winery, Joseph Carr, Josh Cellars, Josh Cellars Reserve, Layer Cake, The Calling; France: Cave de Lugny, Fleurs de Prairie, Hob Nob Vineyards, Sauvion et Fils; Italy: Barone Fini, Villa Pozzi; New Zealand: The Crossings; Portugal: Quinta Do Vale Meao; Argentina: Clos de los Siete; and award-winning spirits: Redemption Whiskey, Bib & Tucker Bourbon, Masterson's Rye, Gray Whale Gin, Luksusowa Vodka and Cantera Negra Tequila.

Learn more about Deutsch Family Wine & Spirits at www.deutschfamily.com