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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Job Summary:

We're seeking a Director, Strategic Accounts to sell omnichannel marketing solutions to health plan prospects and existing health plan clients. The sales director will have a strong understanding of the sales process and excel at generating leads, building relationships, and driving revenue. The ideal candidate will be a quick learner who has strong negotiating skills and an ability to showcase our offerings in a compelling way. In addition, meaningful experience with member acquisition and/or retention marketing for health plans is strongly preferred.

Responsibilities:

• Prospect and Identify Opportunities: Identify and target potential customers through proactive research and lead generation techniques. Develop a deep understanding of the target market and create a robust pipeline of potential clients.
• Engage and Qualify Leads: Initiate contact with leads through various channels, including cold calling, email outreach, social media, and networking. Qualify leads based on their needs, budget, and purchasing authority.
• Build Relationships: Establish and maintain strong relationships with prospects to gain their trust and confidence. Understand their pain points, challenges, and objectives to tailor sales strategies accordingly.
• Sales Presentations: Conduct compelling and persuasive presentations and product demonstrations to educate potential clients about our products or services, emphasizing their value and benefits.
• Negotiation and Closing: Skillfully negotiate contract terms and pricing to secure profitable deals. Close sales and consistently meet or exceed sales quotas.
• Market Insights: Stay up-to-date with industry trends, competitor offerings, and market conditions to adapt sales strategies and maintain a competitive edge.
• Reporting and Documentation: Maintain accurate records of all sales activities, including lead generation, communications, and sales outcomes.
• Develop the strategies needed to help clients make informed decisions through a consultative sales approach
• Utilize Forecasting and business analytical skills to take advantage of opportunities and to expand relationships
• Build relationships with agency and brand decision makers alike
• Work closely with internal teams to identify key strategies to maximize impact of clients' campaigns on the WebMD Health Network
• Work closely with Sales Planning group to ensure advertising campaigns performance metrics
• Meeting quarterly and annual sales goals and change sales into revenue

Requirements:

• Bachelor's degree or equivalent experience required
• 3-5 years advertising sales experience
• Ability to multi-task in a fast-paced environment
• Ability to be responsible and results driven
• Solid communication skills
• Excellent organization and documentation skills (MS Word, Excel, PowerPoint, Salesforce)
• Experience with within health plan marketing marketing strongly desired, either from the agency side or internal; focus on member acquisition marketing preferred but retention marketing may be relevant
• Experience in marketing-related creative process
• Extensive client deal-making experience and a desire to aggressively "hunt" and develop new business
• Excels in an entrepreneurial sales environment with only moderate supervision. Can handle the complexities of managing a territory with support teams.
• Effectively blends the need to be a brand champion, a data expert, and a client consultant in order to maximize territory sales
• Excellent written and verbal skills, professional demeanor, strong work ethic, and enjoys working on a team

Salary Range: $125,000 - $135,000. On Target Earnings Range of $250,000 - $270,000