Marketing Manager, Transfusion Medicine
Raritan, NJ 
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Posted 23 days ago
Job Description
The Opportunity

QuidelOrtho unites the strengths of Quidel Corporation and Ortho Clinical Diagnostics, creating a world-leading in vitro diagnostics company with award-winning expertise in immunoassay and molecular testing, clinical chemistry and transfusion medicine. We are more than 6,000 strong and do business in over 130 countries, providing answers with fast, accurate and consistent testing where and when they are needed most - home to hospital, lab to clinic.

Our culture puts our team members first and prioritizes actions that support happiness, inspiration and engagement. We strive to build meaningful connections with each other as we believe that employee happiness and business success are linked. Join us in our mission to transform the power of diagnostics into a healthier future for all.

The Role

As we continue to grow as QuidelOrtho, we are seeking a Marketing Manager for the Transfusion Medicine Menu. The Marketing Manager will cultivate compelling portfolio positioning and messaging relevant to customers' needs and wants and drive distinct competitive advantage for selling TM menu and expanding assay utilization within the existing NA installed base. The Marketing Manager will collaborate across the organization to execute New Product Introductions (NPI) that encompass pre-launch, launch and post-launch plans. The Marketing Manager will actively participate in all business planning efforts (e.g., marketing plan, annual operating plan (AOP), monthly/quarterly operating reviews, as well as ad hoc projects etc.) market research, analysis, providing insights, presentation creation and delivery. This role will require considerable time interacting with customers and the field sales and service organizations to capture key insights that will drive planning and actions. The Marketing Manager will represent and lead new product development for NA by driving Voice of Customer (VOC) into the development process and align with Business Fields on product lifecycle management strategy.

This position will be U.S. Remote.

The Responsibilities
  • Provide leadership, direction, management, and development of the TM menu strategy as well as the rest of the NA marketing organization.

  • Develop and implement the NA TM Menu marketing plan to support the achievement of the NA AOP. Establish key performance indicators to measure program effectiveness and track trends

  • Maintain and expand a deep understanding of the NA diagnostics and blood banking market and establish productive relationships with key customers and customer groups.

  • Drive Launch Excellence for all new product launches from business case through pre-launch planning to execution and attainment of objectives

  • Ensure effective product positioning is in place and work with learning and development to ensure knowledge/capability levels are reached with the appropriate commercial personnel

  • Prepare business updates for monthly/quarterly operating reviews, NALT meetings and customer presentations & events

  • Drive engagement and market knowledge through field travel, internal relationships, customer visits, trade shows and attendance of sales team meetings and effective communication

  • Organize, plan and deliver exceptional experiences for annual sales meetings and key trade shows (e.g., AABB)

  • Integrate customer knowledge and market data to ensure both on-market and future products and solutions have a strong value proposition for both the customer and the company.

  • Provide leadership, direction, management, and development to the system strategy team as well as the rest of the NA marketing organization.

  • Perform other work-related duties as assigned.

The Individual

Required Skills:
  • Education: Minimum of a bachelor's degree is required, ideally in Business, Marketing or Healthcare Management.

  • Experience: 5 years of diagnostic, blood bank and/or transfusion medicine experience in a commercial organization. 5+ years in marketing, sales, or management is preferred.

  • Excellent communication skills

  • Highly professional demeanor

  • Execute on downstream product Marketing Strategy

  • Manage KPIs & Strategic Imperatives

  • Collaborate with Field Sales/Customer-Facing Teams

  • Support Commercial Organizations in achieving AOP.

  • Provide updates on the business, demand plan, and forecast

  • Travel: Ability to travel 20%.

The Key Working Relationships
  • Internal Partners:

  • Partnership with Sales

  • Global Marketing

  • Learning and Development

  • Service

  • Technical

  • Customer Operations

  • Finance

  • Human Resources

  • Sales Enablement

The Work Environment

Typical work week and hours in a home office based environment. Must have the discipline, organization skills and self-motivation to work autonomously in a home office environment. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and ability to adjust focus. While performing the duties of this job, regularly required to use hands to finger, handle, or feel and talk or hear. Frequently required to sit, stand, and walk. Occasionally required to bend, twist, and reach. Must be physically able to travel up to 40%. Must maintain a valid driver's license and must own and maintain an automobile suitable for travel to customer sites, airport, etc. Travel includes airplane, train, automobile, and overnights. On a typical workday, 80% of time meeting with people, 20% of the time on computer, doing paperwork, or on phone. Must be able to lift up to 20 pounds.

Salary Transparency

The salary range for this position takes into account a wide range of factors including education, experience, knowledge, skills, geography, and abilities of the candidate, in addition to internal equity and alignment with market data. At QuidelOrtho, it is not typical for an individual to be hired at or near the top range for their role and compensation decisions are dependent on the facts and circumstances of each case. The salary range for this position is $85,000 to $170,000 and is bonus eligible. QuidelOrtho offers a comprehensive benefits package including medical, dental, vision, life, and disability insurance, along with a 401(k) plan, employee assistance program, Employee Stock Purchase Plan, paid time off (including sick time), and paid Holidays. All benefits are non-contractual, and QuidelOrtho may amend, terminate, or enhance the benefits provided, as it deems appropriate.

Equal Opportunity

QuidelOrtho believes in Equal Opportunity for all and is committed to ensuring all individuals, including individuals with disabilities, have an opportunity to apply for those positions that they are interested in and qualify for without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, age, veteran status, disability, genetic information, or any other protected characteristic. QuidelOrtho is also committed to providing reasonable accommodations to qualified individuals so that an individual can perform the duties. If you are interested in applying for an employment opportunity and require special assistance or an accommodation to apply due to a disability, please contact us at orthorecruiting@orthoclinicaldiagnostics.com

#LI-Remote #LI-AC1



"At Ortho Clinical Diagnostics, we are proud of the empowering, inclusive and innovative culture we are growing. Our team is passionate about our work, and brings deep knowledge, industry experience and diverse thinking that drive results, making Ortho a place to grow your career.

Ortho Clinical Diagnostics is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other characteristic protected by law."

 

Job Summary
Company
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Education
Bachelor's Degree
Required Experience
5+ years
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