Position Title: Senior Manager, Engagement - Absolut
Position Location: New York City, NY
Position Summary
PRUSA brand marketing is composed by 3 main teams: brand management in charge of long term strategy and innovation, brand engagement leading consumer facing translation of that strategy (incl., social, content, media, ATL, Digital, Experiential), and brand activation managing the relationship with the US regions and key customers.
The role is part of the brand engagement team. It aims at creating the most culturally relevant, talked about brands focusing on social, digital and experiential.
The Senior Manager will be responsible for translating brand programs into campaigns, experiences & conversations with the consumer for one of the most iconic brands of the Pernod Ricard USA (PR USA) portfolio: Absolut Vodka.
In close collaboration with the Brand Management and Activation teams, the Senior Manager will lead the definition, implementation and tracking of best-in-class digital activation and experiential programs driving brand salience, influencer advocacy, consumer engagement and/or conversion (depending on objectives).
This position requires an individual who able to directly manage a team of two, multiple stakeholders, from internal brand and activation partners, cross functional teams, agencies and senior leadership. She/he is a creative, high-energy team player who can think strategically as well as execute to create engaging brand content, shape 360 media plans with digital & social focus. She/he has a drive for analytics, passion for current digital and consumer trends, connections in the industry, and possesses strong business acumen.
Major Responsibilities / Accountabilities
Nature & Scope: This position will work within the Absolut Vodka Brand Team at PRUSA. Work with multiple internal stakeholders, including internal PR USA colleagues, global Pernod Ricard Brand Companies and Digital counterparts outside of the US. In addition, manage relationships with third parties, such as agencies, and other service providers.
This position involves practical, hands-on delivery with a focus on tactical execution. Must be a skilled digital practitioner who can operate as a technical project manager and solve problems creatively - often for "clients" who are not well-versed in experiential and digital opportunities and solutions. Demonstrate a high degree of self-sufficiency and be able to work on individual projects, as well as those that require working with teams. Drawing on extensive practical experience, have a high level of technical knowledge in key digital disciplines, such as content development, creative design and web development - as well as good understanding of other areas, such as Data Management Platforms, APIs, CRM and database marketing.
Requirements
Preferred Skills
Travel: Frequent travel up to 30% of the time.
Who are we?
Pernod Ricard USA is a leading premium spirits and wine company in the U.S. The company's leading spirits and wines include such prestigious brands as ABSOLUT Vodka, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Malibu, Kahlua Liqueur, Beefeater Gin, and Avion Tequila; such superior wines as Jacob's Creek and Brancott Estate; and such exquisite champagnes and sparkling wines as Perrier-Jouet Champagne, G.H. Mumm Champagne and Mumm Napa sparkling wines. Learn more about our history, values, strategies and organization by visiting us at www.pernod-ricard-usa.com