Our mission is to create a kinder and healthier world – one act, one snack at a time.
 

Our Values

We aspire to live our values and make the world a little kinder every day. Our team members challenge assumptions, think creatively, and problem-solve together. KIND provides more than just a job – it’s a way of being in the world. Our HUNGRY & KIND values are the foundation of our culture. They embody the philosophy that guides our team – encouraging us to tirelessly pursue our goals, and articulating the standards to which we hold ourselves.

Ownership

We act as owners and hold ourselves accountable
 

Drive Profit

We set and pursue ambitious goals with leadership and grit
 

Solve Problems

We propose solutions, challenge conventions and champion the best ideas
 

Entrepreneurial

We pursue our mission with tireless passion and constant innovation
 

Teamwork

We achieve our goals together with positive attitude and family spirit

Transparency

We have the courage to be straightforward

Caring

We recognize our shared humanity and treat others with respect

Developing Self & Others

We have the humility to see our deficiencies and work to be better every day

If you're not kind to yourself, it's hard to be kind to others.

We know that kindness starts from within and that the choices we make not only impact ourselves, but those around us too. We offer ample ways for you to be kind to yourself daily from fitness discounts to flexible work schedules to mindfulness resources.

By fostering a culture of teamwork, caring, and inclusivity, we ensure that everyone's perspectives are valued. You won't hear the word 'employee' around here. We're team members, striving to achieve KIND's mission of being the foremost health and wellness leader worldwide, one snack (and kind act) at a time.

Do the kind thing for your body, your taste buds & your world®

We believe if you can't pronounce an ingredient, it shouldn’t go into your body. Actually, it shouldn’t even go into your pantry. KIND^® products are made from nutritionally-dense ingredients like whole nuts, fruits and whole grains - no secret ingredients and no artificial flavors, preservatives or sweeteners. Nothing to hide^®

We believe that people don’t need to choose between health and taste when it comes to snacking. We use premium, better-for-you ingredients that are kind to your body without sacrificing quality or flavor.

We believe that kindness can change the world. Established with the commitment of not-only-for-profit®, through KIND and The KIND Foundation, we’re working to instill kindness and empathy in kids and communities.