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    Technically Speaking - Four Digital Marketing Trends to Expect in 2015
by Dave Rogenmoser and Jenna Connour - Feb, 2015
Digital marketing efforts are often huge contributors to a company’s financial success. In this episode of “Technically Speaking,” Dave Rogenmoser – Co-Owner at RedWood Recruiting and Market Results; and Co-Author of "Beyond the Grind" – describes the trends in his article, “Top 4 Internet Marketing Trends to Expect in 2015.” On Technically Speaking, we explore the latest social media applications for the modern day workpla...
 
    Technically Speaking - Deadly Sins of Social Media Marketing
by Cheri Simonet and Tim Muma - Feb, 2015
The strategies for marketing continue to evolve thanks to technology and culture. The prevalence of social media in today's society has upped the ante for businesses, but many are still trying to figure out the best tact when utilizing this forum. Cheri Simonet, digital marketing manager and principal owner of d. Mark Consulting, tells Tim Muma about the deadly sins of social media marketing. She breaks down the flaws of some...
 
    Management Decisions - Foolish Handbook Provisions
by Jim Webber and Tim Muma - Feb, 2015
Company or employee handbooks can offer a lot of quality information, and they are necessary for documentation purposes. However, whether it's due to a lack of attention, strange perceptions, or simply poor decisions, many of these handbooks have ridiculous provisions that make the employer look foolish. Tim Muma brings back Jim Webber, a true pro with more than 25 years of experience as an employment lawyer and a human resour...
 
    Employment Notebook - Art and Science of a Great Workplace
by Ron Friedman and Tim Muma - Jan, 2015
In this episode, we take a look at what really makes a company a great place to work – and one psychologist has an interesting take on it. Tim Muma speaks with Dr. Ron Friedman, an award-winning social psychologist and author of "The Best Place to Work: The Art and Science of Creating an Extraordinary Workplace." Ron shares some of the fascinating research and information that you could use in your organization to make it a pl...
 
  Why You Must Adapt or Watch Your Business Die
by Alexandra Levit - Feb, 2015
Just how important is adaptability to business or career success? According to a 2013 study by DeVry University’s Career Advisory Board, 93 percent of hiring managers say that senior-level job seekers need to demonstrate the ability to adapt in order to cope with the ever-changing workplace. This type of senior leader—one who has learned how to roll with the punches—is essential to guiding 21st century businesses. Gallup’s...
 
  Your College Can Reach and Help Every Student
by Bob Roth - Jan, 2015
Every college leader knows that student employment success depends on a number of important factors. To help students improve their chances for success in the job market, most colleges have created a Career Services Department. This department helps students: Identify a career direction and a college major Find Internships and part-time jobs Prepare their resumés and cover letters Identify job banks and other employme...
 
  Interview with Scott Stratten on Customer Service
by Alexandra Levit - Dec, 2014
Good customer service is all about the happy medium, and the right interpersonal skills will help you determine where that is. Along with his partner Alison Kramer, president of UnMarketing Scott Stratten recently hosted a podcast on too-good customer service. Apparently, it is possible to go overboard, and this can leave an impression just as bad as poor service. The discussion got me thinking about the rarely discussed nu...
 
  Leadership in a Complex World: A Leadership Checklist
by Dr. Maynard Brusman - Dec, 2014
I’ve learned over the years that my most effective executive coaching leadership clients know the “why” of what they are passionate in achieving. They get excited in my office telling me inspiring stories of their hopes and struggles. They have a growth versus fixed mindset, and are optimistic and forward thinking. They live and work on the edge and flourish. One of my CEO executive coaching clients confided in me that he w...
 
  Leadership in a Complex World: Overcoming Managerial Blindness
by Dr. Maynard Brusman - Dec, 2014
I’ve learned over the years that my most effective executive coaching leadership clients know the “why” of what they are passionate in achieving. They get excited in my office telling me inspiring stories of their hopes and struggles. They have a growth versus fixed mindset, and are optimistic and forward thinking. They live and work on the edge and flourish. One of my CEO executive coaching clients confided in me this week...
 
  Today's Tips for Soliciting Customer Feedback
by Alexandra Levit - Dec, 2014
If your customers aren’t telling you what you really need to hear, it might be your fault. When it comes to feedback, it’s about the “how” as much as the “what.” Collecting, managing, and leveraging customer feedback is an essential skill in today’s fast-based business world. Not only does customer input provide critical insights into improving your product or service, but it also goes a long way in maintaining customer...
 
  Part 1: Corporate Blind Spots: Is Your Brand Suffering?
by Sara Canaday - Nov, 2014
Just like our personal reputations have an enormous impact on the success of our careers, a company’s reputation ultimately determines its profitability. That concept has never been more critical than it is now in our always-online, über-connected world. Companies today are faced with a competitive playing field that has expanded exponentially. Consumers are no longer limited to product choices in their immediate areas or reg...
 
  Part 2: Stronger Strategies for Brand-Building
by Sara Canaday - Nov, 2014
In Part 1 of this article (“Corporate Blind Spots”), I discussed the link between a company’s success and its reputation (perceptions held by customers, partners, vendors and even employees). Many organizations don’t have a clear picture of how they are perceived, and these blind spots are often holding them back. Uncovering that true reputation and working to improve it are the keys to accelerating corporate success. In this...
 
  Fifty Shades of Marketing: The Essential Guide for today’s Entrepreneur
by Connie Pheiff - Oct, 2014
The sheer torture of expanding our marketing strategies has reached an all-time high for those who are looking to take their business to the next level. There are just too many choices. Last time I checked, and I checked, and I check often, there was a new app, icon, blog, image, website, social network...lets stop there because it is exhausting. A business will create social media pages expecting fans to flock to their websit...
 
  Why You Need to Close Your Open Offices Now
by Alexandra Levit - Jun, 2014
The open office trend has reached a fever pitch, with nearly 70 percent of American workers now residing in them. But is an open office really the best way to go? A few months back in the New Yorker, Maria Konnikova reported that open offices don’t actually do what they were designed to do, which is to facilitate communication and idea flow. She said: In 2011, the organizational psychologist Matthew Davis reviewed more...
 
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