Linda Kaplan Thaler has been responsible for some of the most touching, relevant and famous commercials during her 25 years in the advertising and entertainment business. She is acclaimed within the industry for her innovative and topical approach. Much of her work has become part of the American pop-culture landscape. She has authored and composed campaign jingles that are among the indust...
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'Soft' Skills Make Grads Tough Contenders by Linda Kaplan Thaler & Robin Koval - Jul, 2007 Graduation time is here, and across the nation’s college campuses, proud young people in caps and gowns are sitting on pretty green lawns, listening to their elders dispense advice. Business tycoons, senators, Nobel Laureates and TV anchor people will gaze out over the sea of mortarboards and urge their audiences to “aim high” and “follow their bliss.” We hope these captains of industry and government offer one more key piece ... |
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Empty Praise Isn't Nice by Linda Kaplan Thaler & Robin Koval - Jul, 2007 One of the challenges of being a self-proclaimed “nice” boss is that there are times when you have to say things that aren’t very nice to hear. If, for example, a writer gives us a script that we know won’t work for the client, it would be utterly foolish of us to say “Wow, this is terrific!” If the script doesn’t work, the script doesn’t work. Telling the writer anything else would be bad for our business and insulting for th... |
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The Power of Nice at the Executive Suite by Linda Kaplan Thaler & Robin Koval - Jul, 2007 “Work hard. Be Nice.” This is the motto that Jun Haraguchi, the president and CEO of Konica Minolta’s Business Solutions U.S.A. unit, repeats to himself each day. As The Wall Street Journal reports, he also practices it. Haraguchi got the “be nice” mantra from a KIPP charter school based in New Orleans who uses this motto in every aspect of their educational practices. Inspired by their credo, Haraguchi had his unit spo... |
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